Hair, beauty, nail and day-spa businesses

The CRM for salons and spas.

GuardenerAI for salons and spas is a CRM for keeping clients coming back: one record per client with their preferences, rebooking and win-back campaigns by SMS, WhatsApp or email, consultation bookings, packages tracked as sales, and invoices. It sits beside your appointment book and till. It is for salons that want a fuller column and more regulars.

Your appointment book knows who is in tomorrow. It does not know who has not been in for three months, who loved the new colourist, or who bought a package and never booked it. GuardenerAI keeps that side of the business, so regulars stay regular.

Sound familiar?

What this usually looks like today.

What changes

One system, doing the work with you.

Every client remembered

Each client is one person record with fields you add for preferences, last visit and favourite stylist, and duplicate rules catch the second copy before it spreads.

Rebooking on autopilot

Each week, add the clients who are due back to a rebooking journey, and it messages them by SMS, WhatsApp or email, with consent respected.

Consultations booked online

Each stylist or therapist shares a booking link for consultations and patch tests, with their own hours and buffers, synced to their calendar.

Packages that get used

Packages and bridal or event bookings are opportunities with their value, and an action plan schedules the follow-up calls.

The modules this runs on

How you set it up

Shaped around how salons and spas actually work.

There is no one-click template for this industry, so you add these objects and fields yourself in Settings. It takes an afternoon, and nothing about it is fixed.

Built in

Persons

Clients, with fields you add so any team member knows them, including when each one last visited.

  • Name
  • Email
  • Phone
  • Last visit (custom date)
  • Preferred stylist (custom select)
  • Preferences (custom text)
Built in

Leads

New-client enquiries from social ads and the website.

  • Status
  • Lead Source
  • Campaign fields
Built in

Opportunities

Packages, bridal parties and event bookings.

  • Value
  • Stage
  • Line items
  • Expected Close Date
You create it

Packages

An optional custom object you create to track what each client has left to use.

  • Client (lookup to Person)
  • Package (select)
  • Sessions included (number)
  • Sessions used (number)
  • Expires (date)

Suggested stages on opportunities (packages and events)

  1. Enquiry
  2. Consultation
  3. Quote sent
  4. Booked
  5. Not going ahead
Routines to copy

The repeat work, set up once.

Each of these is built from features in the product today. Set them up once and the whole team runs them the same way.

Marketing journey

Six-week rebook reminder

  1. Each week, add the clients who are due back to the journey (the “I add them” trigger)
  2. Splits on consent: an SMS or WhatsApp message to clients who have opted in, an email to everyone else
  3. Waits five days
  4. Sends a short follow-up email with your booking link
Action plan

New client welcome

  1. Thank-you message after the first visit, day 1
  2. Check in on how the treatment is holding up, day 7
  3. Rebooking call, day 35
Duplicate rule

One client, one record

  1. Match persons on normalised phone number
  2. Flag the likely duplicate as it is saved
  3. Merge from the review queue, picking the best value of each field

Client details, kept properly.

Client data is encrypted, audit-logged and isolated to your business, with default-deny roles. Consent is kept per channel and topic, and every marketing message carries an unsubscribe link, so your campaigns stay welcome.

Read the security details →
FAQ

Questions from teams like yours.

Does GuardenerAI replace our salon booking system or till?
No. Keep your appointment book and point of sale. GuardenerAI handles client records, rebooking and win-back campaigns, consultations, packages and invoices around them.
Can clients book appointments online through GuardenerAI?
Clients can book consultations and one-to-one appointments with a team member through booking links. It does not manage chair or room capacity, so keep your salon booking system for the full appointment book.
Can we send campaigns on WhatsApp and SMS?
Yes. Campaigns and journeys send by email, SMS or WhatsApp through Twilio or Meta, and skip anyone who has opted out.
Can each stylist see their own clients?
Yes. Every record has an owner, and any list can be filtered to the clients a stylist owns.

See it on your kind of work.

Start free in an afternoon, or have us walk you through it with data that looks like yours.

Book a walkthrough

Tell us about your team and what you want to see, and we'll reply by email to set a time.

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