Agencies, studios, and freelancers scaling up

The CRM for agencies and studios.

GuardenerAI for agencies and studios is a CRM that keeps new business, client retainers and invoicing in one system. It is for creative, digital and marketing agencies and growing studios that want a pipeline the whole team trusts and want to get paid without another app.

New business, delivery, and getting paid are three different jobs sharing one small team. GuardenerAI puts the pipeline, the client, and the retainer on the same record so nothing falls between them.

Sound familiar?

What this usually looks like today.

What changes

One system, doing the work with you.

One pipeline the whole studio trusts

Leads, pitches and retainers in tidy stages with owners and next steps, not a spreadsheet only the founder can read.

Follow-ups that survive a busy week

An action plan lays down the same follow-up tasks on every pitch, and the assistant drafts the chase from the record and its files. You review it between meetings and send it.

Retainers you can see coming

Recurring line items carry service dates and monthly value on each retainer, so recurring revenue sits on the pipeline instead of in someone’s head.

Invoice in the same system you sell in

Invoice the client in the same place you closed the deal, and watch payments and AR aging without opening another tool.

The modules this runs on

Deep dives for agencies and studios

How you set it up

Shaped around how agencies and studios actually work.

There is no one-click template for this industry, so you add these objects and fields yourself in Settings. It takes an afternoon, and nothing about it is fixed.

Built in

Opportunities

Pitches and retainers on one board. Recurring line items carry service dates and monthly value, with MRR and ARR worked out.

  • Stage
  • Value
  • Line items
  • MRR
  • Expected Close Date
  • Lost Reason
Built in

Companies

Clients and prospects, rated Hot, Warm or Cold, with their people, deals and invoices.

  • Industry
  • Website
  • Rating
  • Billing
You create it

Projects

Add a Projects object with a lookup to the client if you want delivery milestones beside the relationship. It records the work; it does not replace your project tool.

  • Client
  • Project type
  • Status
  • Start date
  • Due date
  • Budget

Suggested stages on Opportunities

  1. Prospect
  2. Qualification
  3. Pitch
  4. Negotiation
  5. Closed Won
  6. Closed Lost
Routines to copy

The repeat work, set up once.

Each of these is built from features in the product today. Set them up once and the whole team runs them the same way.

Action plan

New client onboarding

  1. Kickoff call (high priority, day 0)
  2. Send the onboarding form through the customer portal (day 1)
  3. Collect brand assets and logins (medium priority, day 2)
  4. First check-in (medium priority, day 14)
Signature template

Statement of work

  1. Write the statement of work once, with merge fields for the client contact’s name, your studio’s name and the date
  2. Send it from the client contact’s record
  3. The client signs on any device
  4. A director countersigns, and the sealed PDF lands in the client’s files
Marketing journey

Past-client newsletter

  1. Starts when you add a person to your static "Past clients" segment at the end of a project
  2. Send the latest work as an email
  3. Wait 30 days
  4. Send a case study
  5. Exit

Client work stays client-confidential.

Your data lives in its own isolated, encrypted space with an audit trail. The AI assistant works inside your workspace, under the same roles as the person asking.

Read the security details →
FAQ

Questions from teams like yours.

Is this a project management tool?
No. It handles the client relationship, the pipeline and the money, and sits alongside whatever you use to run the work itself.
Can freelancers use it?
Yes. The free plan works for one person, and because paid plans are priced per workspace rather than per seat, the bill does not change when you bring someone else in.
What if we already use a bookkeeping app?
Keep it if you like. Invoicing is built in, and the full ledger is a module we switch on for your workspace when you are ready to consolidate.

See it on your kind of work.

Start free in an afternoon, or have us walk you through it with data that looks like yours.

Book a walkthrough

Tell us about your team and what you want to see, and we'll reply by email to set a time.

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