Email delivery

Amazon SES email marketing from your CRM.

GuardenerAI connects to Amazon SES to deliver your email campaigns and journey messages through your own Amazon SES account, while consent, unsubscribes and suppressions are handled in GuardenerAI before anything is handed over.

Part of the Marketing module, which is switched on by default for new workspaces. An admin adds the sender under Marketing, Channels.

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What it does

  • Sends email campaigns and journey emails through your Amazon SES account, from the from-address and name you set.
  • Every send passes GuardenerAI’s checks first: consent for the channel and topic, the suppression list, and your frequency policy and daily cap.
  • Adds unsubscribe headers to marketing email, and the message carries an unsubscribe link to a public page.
  • Bounce and complaint notifications from Amazon SNS suppress the address automatically, once each.
  • Can send under an SES configuration set you name.

How to connect it

  1. In AWS, verify your sending domain in SES and create an access key that may send email.
  2. Open Marketing, Channels, choose Add sender for email, and pick Amazon SES.
  3. Enter the region, access key ID, secret access key and from-address, and test the sender.
  4. For bounces and complaints, point an SNS topic at the webhook and add its topic ARN to the sender; the subscription is confirmed for you.

What it does not do

  • GuardenerAI does not create or manage your Amazon SES account, domain or sending reputation; you set those up with Amazon SES.
  • This connection is for marketing email. One-to-one email from a record goes through a connected mailbox instead.
  • Bounces and complaints need an SNS topic set up for the sender.
Where it shows up

The modules that use Amazon SES.

Also connects to SendGrid, Mailgun and Postmark. See every integration.

FAQ

Fair questions.

Why send marketing email through Amazon SES instead of my mailbox?
Bulk email from a personal mailbox is limited by your mail provider and can hurt the reputation of the address you use every day. A delivery provider such as Amazon SES is built for volume, and GuardenerAI still applies consent and suppressions before each send.
Can I use more than one email provider?
Each marketing sender names one provider. You choose the sender a campaign or journey sends through, so different senders can use different providers.
Do I need to confirm the SNS subscription by hand?
No. When SNS sends its confirmation, GuardenerAI verifies the signature and confirms the subscription itself.