Email delivery

SendGrid email marketing from your CRM.

GuardenerAI connects to SendGrid to deliver your email campaigns and journey messages through your own SendGrid account, while consent, unsubscribes and suppressions are handled in GuardenerAI before anything is handed over.

Part of the Marketing module, which is switched on by default for new workspaces. An admin adds the sender under Marketing, Channels.

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What it does

  • Sends email campaigns and journey emails through your SendGrid account, from the from-address and name you set.
  • Every send passes GuardenerAI’s checks first: consent for the channel and topic, the suppression list, and your frequency policy and daily cap.
  • Adds unsubscribe headers to marketing email, and the message carries an unsubscribe link to a public page.
  • Hard bounces and spam complaints reported by SendGrid’s signed Event Webhook suppress the address automatically, once.
  • The signature on every event is verified before anything changes.

How to connect it

  1. Create an API key in SendGrid.
  2. Open Marketing, Channels, choose Add sender for email, and pick SendGrid.
  3. Enter your from-address, from-name and API key, and test the sender.
  4. To receive bounces and complaints, turn on SendGrid’s signed Event Webhook and paste its verification key into the sender.

What it does not do

  • GuardenerAI does not create or manage your SendGrid account, domain or sending reputation; you set those up with SendGrid.
  • This connection is for marketing email. One-to-one email from a record goes through a connected mailbox instead.
  • Bounces and complaints are only processed once the signed Event Webhook is set up.
Where it shows up

The modules that use SendGrid.

Also connects to Amazon SES, Mailgun and Postmark. See every integration.

FAQ

Fair questions.

Why send marketing email through SendGrid instead of my mailbox?
Bulk email from a personal mailbox is limited by your mail provider and can hurt the reputation of the address you use every day. A delivery provider such as SendGrid is built for volume, and GuardenerAI still applies consent and suppressions before each send.
Can I use more than one email provider?
Each marketing sender names one provider. You choose the sender a campaign or journey sends through, so different senders can use different providers.
Are bounces handled automatically?
Yes, once SendGrid’s signed Event Webhook is set up. A hard bounce or spam complaint suppresses the address so it is not emailed again.