Wedding, portrait, commercial and event photographers and filmmakers

The CRM for photographers and videographers.

GuardenerAI for photographers and videographers is a CRM for running the client side of a creative business: enquiries from your website, discovery calls booked through links, shoots tracked on a pipeline, contracts signed online, deposit and balance invoices, and past-client campaigns by email or WhatsApp. It is for solo shooters and small studios that want to book more work with less admin.

Most bookings are won in the first hour after an enquiry, then lost to the photographer who replied faster. After the shoot, past clients are the best source of referrals, if anyone remembers to ask. GuardenerAI keeps every enquiry, contract and client in one place.

Sound familiar?

What this usually looks like today.

What changes

One system, doing the work with you.

Enquiries answered between shoots

Enquiries arrive as leads, and a discovery-call booking link lets couples and clients pick a time you are really free, synced to your Google or Microsoft calendar.

Every shoot on one board

Each booking is an opportunity with its date and value, moving from Enquiry to Booked so you always know what is confirmed and what is waiting.

Contracts signed the same day

Send the contract from the client’s record. They sign on their phone, and the sealed PDF with its evidence trail is filed on the record.

Deposits and balances invoiced

Raise deposit and balance invoices from the client record, record payments, and on the Max plan send a Stripe card payment link with them.

The modules this runs on

How you set it up

Shaped around how photographers and videographers actually work.

There is no one-click template for this industry, so you add these objects and fields yourself in Settings. It takes an afternoon, and nothing about it is fixed.

Built in

Opportunities (shoots)

One per wedding, session or commercial job, with its value and date.

  • Stage
  • Value
  • Expected Close Date
  • Contact
You create it

Shoots

Optional shoot details, created by you in Settings and linked to the client.

  • Client
  • Shoot Date
  • Location
  • Package
  • Delivery Date
  • Status
Built in

Meetings

Discovery calls booked through links and synced to your calendar.

  • Type
  • Start and end
  • Location
  • Outcome notes

Suggested stages on Opportunities

  1. Enquiry
  2. Discovery call
  3. Proposal sent
  4. Contract sent
  5. Closed Won
  6. Closed Lost
Routines to copy

The repeat work, set up once.

Each of these is built from features in the product today. Set them up once and the whole team runs them the same way.

Action plan

Wedding booking

  1. Day 0: reply with availability and packages (high priority).
  2. Day 2: discovery call follow-up.
  3. Day 5: send the contract and deposit invoice.
  4. Day 30 before the date: planning call.
Signature template

Photography contract

  1. Write the contract once, with the client’s name and the date as merge fields.
  2. Write the package and fee into the request before sending.
  3. The client signs on any device.
  4. The sealed PDF is filed on the client’s record.
Marketing journey

Past client referral ask

  1. Add clients whose gallery was delivered to a static segment.
  2. Send a thank-you email asking for a review.
  3. Wait two weeks, then split on WhatsApp consent.
  4. Send a short WhatsApp note asking for referrals.

Client details kept private.

Records and signed contracts live in your own isolated, encrypted space with an audit trail, and every campaign respects consent and unsubscribes.

Read the security details →
FAQ

Questions from teams like yours.

Can couples both sign the contract?
Each request has one signer plus an optional countersigner from your side. For two signers, send a separate request to each person.
Can it deliver galleries?
No. Keep using your gallery service, and attach the link to the client record or the delivery email.
Can clients pay deposits by card?
On the Max plan you can send a Stripe card payment link with any invoice. On other plans you record payments by hand.
Can it send quotes?
There is no quote document. Most photographers write the package and price into the contract or the deposit invoice.

See it on your kind of work.

Start free in an afternoon, or have us walk you through it with data that looks like yours.

Book a walkthrough

Tell us about your team and what you want to see, and we'll reply by email to set a time.

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